Staging: a MUST to stand out!

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With the onset of spring, the ‘For Sale” signs are sprouting all over. The real estate market is abuzz as people come out of their winter slumber with its slow sales and start planning their next move. With so many houses in our area, not that dissimilar in architecture and design, the question is “How do you stand out from the rest”?

Below is an interesting article by the The Staging Diva – Debra Gould who is in her 6th spring as a professional home stager and trainer, a successful author on the subject and featured on CNN Money.

This is what Debra Gould had to say:

At least 10% of the population moves every year, and there are lots of reasons for this: marriage, divorce, new baby, retirement, new job location etc. All of these life events make the need/desire to move quite strong, regardless of the state of the housing market.

In the spring real estate market, and especially if it’s also a slow real estate market, it’s not unusual to see several houses for sale on the same street.

Real estate agents will pressure home sellers to drop their prices because it doesn’t change the agent’s commissions all that much  (it’s only a few hundred dollars less if the sale price drops by say, $10, 000). Yet home sellers resist price reductions because that’s money right out of their pockets. And preserving equity is the goal in this economic climate!

Desperate home sellers will scramble for ways to make their homes stand out from the competiton and attract an offer.

By decorating a home to be more appealing to buyers, home stagers offer the perfect solution. We make a home more appealing for less than the cost of a price reduction. And with a faster sale, the owners don’t have to carry their non-selling house as long (a key benefit for people moving to a new city, divorcing, etc., who may be stuck with two homes).

Here’s why staging works, especially now:

The reality is that in a slow real estate market buyers have less incentive to make an offer today because they know that increased inventory means that asking prices may go down even more tomorrow. They also feel no pressure to make a speedy decision because they know there are tons of homes to choose from. This makes it less likely that a property they’re interested in will disappear too quickly – again making them less likely to take action and make an offer.

As a result, there’s a vicious cycle with home sellers trapped in their non-selling houses for longer and increased pressure from their agents to continuing to lower their price. But home staging offers a way to end this costly inconvenience, because staged homes have been proven to sell faster.

IF YOU NEED ANY HELP TO GET YOUR HOUSE TO STAND HEAD AND SHOULDERS ABOVE THE COMPETITION, PLEASE CONTACT ME, LORNA FERDENANDO-FARRELL, FOR MORE INFOMATION.

I CAN OFFER A SOLUTION BY (1) RECOMMENDING WHICH CHANGES TO BE MADE AND/OR; (2) SHOWCASING YOUR PROPERTY AND/OR; (3) FURNISHING YOUR VACANT HOME WITH FURNITURE AND ACCESSORIES FOR HIRE. I SERVICE THE COFFS HARBOUR, MID NORTH COAST AREA AND MAY BE CONTACTED ON 0409 392768 OR info@lornafarrellhomestaging.com.au

Photo source:  camillamolders.com.au

 

 

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