When Home Staging Doesn’t Sell your Home

Home > Blog

It’s awful to be in that situation when you feel like you’ve done everything “right”, yet your house doesn’t sell. Home staging is but one (important) piece in the puzzle of how to get your property sold fast.

IT’S POSSIBLE THAT THE REAL ESTATE AGENT WAS NOT THE RIGHT ONE FOR YOUR NEIGHBOURHOOD OR PRICE RANGE

For example, it’s generally best to list with an agent who specializes in your area and price range. After all, if they usually sell million dollar homes and you have a $350,000 listing, it won’t get the same attention because their commission on your home will be much smaller and they know more potential buyers in the higher price range. Plus if they don’t normally work in your area, they’re not as knowledgeable about it.

WERE THERE STRONG PHOTOS IN THE ADVERTISING?

It has happened that after the seller has invested in home staging the agent will keep the old photos in their ads. Or they don’t show the interior shots at all! With 90% of potential buyers searching online themselves, the listing photos are critical in attracting potential buyers who want to see the property in person. If your home is on the market,make sure that you see what the photos look like in the ads. If the photos don’t show your property in its best light, demand that they be changed. Naturally, it’s up to you as the home seller to make sure your home is “photo-ready” when those shots are taken, either because you’ve hired a professional home stager or you’ve done the work yourself.

HOW WELL DID THE AGENT MARKET YOUR PROPERTY?

This is another benefit to hiring a real estate agent that specializes in your neighbourhood. They know other agents who have buyers looking there.  Marketing also includes feature sheets, photos, advertising, open houses, virtual tours, special websites, etc. When hiring a listing agent, make sure you discuss what marketing they are going to do ahead of time.

Choosing the right listing price is critical because even if your home shows well, it needs to be priced realistically for what it is. Get out there and physically walk through homes that are listed in your area and price range to see first-hand how yours stacks up. Listen to what listing price your agent recommends (it’s best to get at least 3 points of view on this, there can be a significant range) and then compare this with what other agents have recommended and what you see for yourself by going to other listings. Beware that some agents will suggest way too high an asking price to “buy” your listing, figuring they’ll talk you into a bunch of price reductions later.

IS THE STAGING ANY GOOD?

Like any profession, there is good staging and bad staging. Some err on the side of decluttering so much that the place practically looks vandalized. Others, add so many cutesy touches and use so many silly staging tricks, they are totally distracting to potential buyers. Don’t assume that staging is a waste of money because your house didn’t sell, as you have to take into account the full picture of what sells a house. REMEMBER IF IT DOESN’T SELL WITH STAGING, IT CERTAINLY WOULDN’T SELL WITHOUT IT.

Extracted from article posted by Debra Gould of Six Elements

Latest News

31.03

Design Trends for 2017

As a home stager /property stylist, it is important for me to know the latest design trends. I...

Testimonials

The property looks wonderful. We were really happy with what you have been able to achieve…… we were...

Contact Us

Lorna Farrell Home Staging

14a Lawson Crescent, Coffs Harbour NSW 2450

Call 0409 392 768

Click here to send an email

logos-footer_resalogos-footer_acsp

facebookpinterestlinkedinhouzz

Newsletter Signup

* Indicates required

© Lorna Farrell Home Staging 2013 - 2017 All Rights Reserved :: Website by Giant Media :: ADMIN