Lorna, her husband Cathal Farrell, and two young children moved from Cape Town, South Africa in 2002. After a short 4-month residency in Sydney they relocated to Coffs Harbour to take advantage of an opportunity which arose. They own and developed a seafood export and marketing business, Upscale Seafoods Pty Ltd.

Previously in South Africa, Lorna worked as a bank official as OC of a Forex Dept and then decided to do something more creative and ran her own antique furniture store for some years. Thereafter she returned to the financial world and was appointed as a Small Business Senior Consultant for the American, W.K. Kellogg Foundation which, in a joint venture with the four big banks in South Africa, mentored small and micro businesses (SMME’s). She is an Associate Member of the Institute of Small Business Advisors and is also a keen student of philosophy.

Lorna has always had a love of property and interior decorating. Before emigrating from South Africa, she styled (now she knows it’s home staging) and sold two of her properties herself. Buyers were “wooed” and “wowed” at her open inspections. Then in 2010, when an opportunity presented itself to train as a home stager, she registered for the very intensive training course, through CSP™ (Certified Staging Professional International), the top-ranked North American staging training academy owned by Christine Rae. Christine Rae is a successful author and training expert, recognized as the world’s leading authority on staging.

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CSP™ is endorsed by Ann Maurice – the UKTV show “House Doctor ”.

“It is with great delight, I announce my endorsement and support to the wonderful CSP Home Staging Program……..”
“You are in good hands with Christine Rae. As Canada’s leading staging training expert, Christine and her team are obsessed with providing an excellent experience as well as continued support after training.”
“In my opinion there is no better source of information, in North America, for starting and building a staging business.”
“…two thumbs up for the CSP™ program…”says Ann Maurice, British TV’s House Doctor and property guru.
Learn more about Ann on her website, House Doctor.

Lorna, and husband Cathal, an experienced international trader, have been joined in their seafood business, Upscale Seafoods Pty Ltd, by eldest daughter Nicole, who is an accountant, and her husband Gerard, an IT marketing executive. Together, with their combined experiences and qualifications, they aim to grow their businesses to benefit their family and the community.

In addition to being a director of Upscale Seafoods Pty Ltd, Lorna is the proud founder/owner of her home staging business, Lorna Farrell Home Staging, the premier home staging and furniture rental company in Coffs Harbour.

Mission Statement

My goal is to help homeowners achieve the best price for their property by preparing the house so that potential buyers will see themselves living there. I aim to take the stress and emotion out of selling and leaving a loved home, helping them to see ahead and move on to the next stage in their lives.

As a Certified Staging Professional I am bound by a strict Code of Conduct.
This ensures that all work is carried out with the utmost respect for your property.
Your privacy will be respected and information treated as confidential.
The pricing of your property is between yourself and your real estate agent.
All our discussions will be handled with discretion.

Our Clients

Today’s buyers are well-informed and have high expectations. They make a decision in the first few seconds of entering your property. They are ready to move on to the next one on their list if yours is just not up to scratch, or doesn’t look well-maintained, or has too many distractions, like clutter or overpowering wall colours or art.